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Paid Search Account Manager - Major Customer Data & Insight Brand

Job Type
22 Sep 2022
Paid Search Account Manager - Major Customer Data & Insight Brand - £55-65,000 & excellent benefits Our client advise retail and direct brands, building the customer data platform and customer economics, benchmarking and executing digital acquisition campaigns. They work with a range of major companies, from understanding their customer economics to delivering best-in-class campaign performance, sales forecasting and robust customer-centric measurement, they enable clients to adapt and grow sustainably. They are expanding their Paid Search Team: Responsibilities: • Manage Shopping and PPC campaigns across all search and retargeting networks • Conduct extensive keyword research, analysis and testing of keyword performance across multiple channels • Understanding market trends and the client s businesses to build highly competitive campaign structures • Optimise campaigns across multiple channels in a strategic way in order to deliver the best ROI • Responsible for ensuring successful campaigns, managing bids and budget • Meet client KPI s and advise on campaign optimisation • Optimise all PPC activity, including bid management, copywriting and competitor benchmarking • Keep up to date with the latest developments and trends across PPC and Paid Media You will need: • Minimum 2 years experience working within Paid Search and Shopping • Used to working with large data sets and utilising audiences, analytics and demographic profiling to inform and enrich search strategies. • Google Shopping optimisation and Feed Analysis in Merchant Centre • High levels of client management skills. • Understanding of the interplay between search and social. • Retail client experience essential • Experience working with large scale bid management platforms ideally Kenshoo and Doubleclick. • High level of analytics skills - used to working with both customer and similar audiences. • Google Partner Qualifications for Search, Shopping and Analytics Additional Experience • Working with Google Scripts to automate campaign optimisation strategies • Google Product Feed and Merchant Centre optimisation
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  • Job Reference: 718859099-2
  • Date Posted: 22 September 2022
  • Recruiter: Ntrinsic
  • Location: London
  • Salary: On Application
  • Sector: I.T. & Communications
  • Job Type: Permanent