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Marketing Automation Specialist

Reading, Berkshire
Job Type
22 Sep 2022
Role: Marketing Automation Specialist / MarTech Consultant Type: 6 Months contract Location: Reading (Hybrid) We are looking for a MarTech & Data solution consultant to join one of the leading telecom client's team to meet the growing needs of their business marketing team to develop marketing campaigns. This is a business consulting role requiring a good level of technical platform knowledge and data driven marketing expertise. It will involve supplier selection and management, implementation, consultancy, and service set up. The MarTech / Solution Consultant will deliver work in three main areas: 1) Solution design - Working closely with the Acquisition Marketing, CVM, Digital, Sales and IT team to help define the sales and marketing experience and process - Detailed discovery and design to turn vision into clear requirements - Defining the B2B customer experience strategy, roadmaps and budgets - Define the data strategy and requirements to deliver value from MarTech 2) Consultancy Support - Working with the marketing team in an advisory capacity to help them set up and accelerate implementation from technology; specifically delivering: - Platform audits and Software Vendor Assessment through RFP process - Technology Platform and Vision to Value Roadmaps - Strategic advice on key projects and how the technology supports in delivering our growth ambition - Operating model recommendations to ensure we have the right capabilities in the team to leverage the technology 3) Capability Enablement - Working with the internal teams to help accelerate their adoption of new technology, features and techniques; specifically in the following areas: - Thought leadership around the key technology partnerships and regular knowledge sharing - Skills development, partner certification and service innovation based on evolving technology capabilities This is a complex and challenging role with many aspects that you will need to balance on day-to-day basis including: Working on multiple complex projects for different stakeholders at the same time Supporting the definition of the prospect and customer marketing experience Leading delivery beyond MarTech and Data including areas such as analytics, experience platforms, creative content production and hosting Define best-practice methodologies for the best use of marketing technology Skills / Experience required: We are looking for someone from a consultancy / agency / software background with experience of CRM, CDPs and data-driven customer marketing programmes. Capable of mapping out complex solutions in easy-to-understand formats for business leaders and non-technical marketers to grasp A strong negotiator who is naturally resilient, decisive, quick learner, target driven Experience in Adobe, Marketo, Salesforce technology and vendor management Experience in Data Solutions & CDPs integration If this looks interesting, click on APPLY! Project People is acting as an Employment Business in relation to this vacancy
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  • Job Reference: 718865434-2
  • Date Posted: 22 September 2022
  • Recruiter: Project People
    Project People
  • Location: Reading, Berkshire
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Contract