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Manager, National Trade Marketing

New York
Job Type
2 Sep 2022

Dreaming big is in our DNA. Brewing the world's most loved beers and creating meaningful experiences is what inspires us. We are owners, empowered to lead real change, deliver on tough challenges, and take accountability for the results. We are looking for talent that shares these values, that is ambitious, bold & resilient. We want talent that is looking for fast career growth, cross-functional experiences, global exposure and robust training & development.

SALARY $104,400 - $117,450

Budweiser. Bud Light. Stella Artois. Michelob ULTRA. That's right, over 100 of America's most loved brands, to be exact. But there's so much more to us than our top-notch portfolio of beers, seltzers, and more. We believe our people are our greatest asset, and we're looking for people like you to join our shared dream and purpose. We dream big to create a future with more cheers. Are you up for the Challenge?


We are looking for a Hispanic Trade Marketing Manager to help guide the development of Lead Below the Line (BTL) programming, displays, and communications for one of our key brands. While the focus will be on key Mexican brands such as Estrella, this role will help attract Hispanic consumers to many brands within our portfolio.


  • Own National Trade Strategy for Hispanics across the portfolio, by bringing insights and marketing knowledge to below the line program development
  • Provide consumer and shopper connected solutions based on Shopper Occasions & Insights to drive Brand performance across all Channels
  • Create impactful programs and execution toolkits to support key selling moments
  • Lead Below the Line (BTL) Briefs for Estrella Jalisco with our Agency Partners
  • Lead the execution of all branded content at the shopper level by collaborating closely with external agencies and cross functional teams across Sales and Marketing
  • Own retail hook/tactic development and execution
  • Form and maintain ongoing touchpoints between Brand Teams, Insights team and National Trade Marketing thereby facilitating communication between departments including but not limited to Regional Trade Marketing, Field Sales, and Retail Channel Teams
  • Adhere to all deadlines, specifically the Trimester Planning Calendar Timeframe as outlined
  • Continually research new and innovative approaches to communicating our messaging with Hispanic shoppers at retail by testing assets with insights partner to ensure benchmarks are being exceeded for shoppers
  • Manage Program Performance expectations and execution at retail and provide insights to improve both current and future programs - report back to brand team on routine basis
  • Analyze return on investment (ROI), asset rosters, Perch sales


  • Bachelor's degree required
  • Bilingual/Spanish fluency
  • 3+ years of Consumer Packaged Goods (CPG) sales or marketing experience with a focus on Hispanic consumers and/or brands
  • Strong experience in analyzing information and making insight-driven recommendations
  • Highly organized with ability to manage priorities and coordinate multiple projects
  • Effective presentation and communication skills with experience presenting to key stakeholders

Anheuser-Busch has always dreamed big. It's who we are as a company. It's our culture. It's our heritage. But more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. Even when they're hard. A future where we keep dreaming bigger. Together. To reimagine what a beer company can be. And what Anheuser-Busch can do. Where we provide more opportunity for our people, lift up our neighbors, and make a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in. A future with more cheers.


  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts 
  • Life Insurance and Disability Income Protection 
  • Generous Parental Leave and FMLA policies 
  • 401(k) Retirement Savings options with a company matching contribution 
  • Chance to work in a fast-paced environment among a company of owners 
  • Free Beer! 


As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law. 


Anheuser-Busch is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you are a qualified individual with a disability, or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access the Anheuser-Busch Careers website as a result of your disability. We will make a determination on your request for reasonable accommodation on a case-by-case basis.  

If you need an accommodation or assistance in using the Anheuser-Busch Careers website, please email disabilityaccommodation@  





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  • Job Reference: 702106247-2
  • Date Posted: 2 September 2022
  • Recruiter: Anheuser-Busch
  • Location: New York
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent