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Manager Loyalty Partnerships

Location
Washington, Washington DC
Posted
3 Sep 2022

Your success is a train ride away.


Amtrak connects businesses and communities across the country and we move America's workforce toward the future. We employ more than 20,000 diverse, energetic professionals in a variety of career fields throughout the United States. The safety of our passengers, our employees, the public and our operating environment is our priority and the success of our railroad is the result of our employees.


Are you ready to join our team?

Our values of Do the Right Thing, Excel Together and Put Customers First are at the heart of what matters most to us, and our Core Capabilities, Building Trust, Accountability, Effective Communication, Customer Focus, and Proactive Safety & Security are what every employee needs to know and do to be most impactful at Amtrak.SUMMARY OF DUTIES:

The Manager, Loyalty Partnerships is a member of the Co-Brand and partnerships team responsible for developing and executing the acquisition, retention and spend planning for co-branded credit cards to drive increased loyalty to Amtrak and grow non-ticket revenue. The manager is responsible for overseeing key initiatives to increase the number of co-branded credit cardholders, drive overall charge volume and support customer loyalty while maximizing Amtrak's profitability from its co-branded credit card products. This position will also support the success of other Amtrak Guest Rewards loyalty partnerships. This includes managing the day-to-day loyalty program partner relationships in collaboration with the loyalty team and agency partner. The Manager, Loyalty Partnerships is responsible for maintaining and continually optimizing the co-brand credit card partnership and network partnership and will be accountable for co-brand credit card revenue and other related program success metrics.

ESSENTIAL FUNCTIONS:

  • In collaboration with Director, Loyalty Partnerships, the partnerships team and agency partner resources, this position will support development and execution of Amtrak's co-brand credit card marketing strategy for driving cardholder growth, engagement and spend. Campaigns will leverage owned digital ecommerce channels as well as other relevant customer touchpoints (email, call center, onboard, in-station, direct mail, etc).
  • The manager develops the customer experience / communication strategy for loyalty partnerships in coordination with cross-functional teams to deliver best-in-class marketing campaigns and communications across multiple marketing channels to drive loyalty program and partnerships engagement.
  • Develops partner marketing strategies and manages the partner marketing calendar to drive member awareness and utilization of partners.
  • Continuously evaluates the structure and features of partner agreements and ensures compliance with contractual and relationship obligations. Recommends strategy and campaigns based on quantitative and qualitative analysis. Ensures recommendations and decisions are based on robust financial modeling, forecasting and analytics.
  • Analyze data and prepare reports that provide insights and communicate results.

MINIMUM QUALIFICATIONS:

  • 7-10 years of relevant work experience in marketing strategy and campaign management
  • 3 years of experience working on loyalty programs, financial partnerships or co-branded credit card marketing
  • 2 years of experience managing external relationships, such as a co-brand bank partner.
  • Comprehension of loyalty program space and ability to share industry best practices.
  • Understanding of program key stats and ability to share with leadership.
  • Bachelor's Degree in Marketing, Business Administration or related field.
  • Proven strategic thinker, problem solver and consensus builder.
  • Results driven and proven ability to manage many different projects at once.
  • Experience in partnership development, negotiation and/or partnership marketing.
  • Experience in co-branded credit card strategy and acquisition marketing.
  • Demonstrated skills in project management and directing outsource agency personnel.
  • Proficient in Microsoft PowerPoint, Word, and Excel.
  • Strong written and oral communication skills.


PREFERRED QUALIFICATIONS:

  • Travel or tourism marketing experience
  • Digital marketing experience
  • Experience managing external agency
  • Ability to travel for business up to 10%


COMMUNICATIONS AND INTERPERSONAL SKILLS:

  • Must have excellent oral and written communication skills.

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Details

  • Job Reference: 703137885-2
  • Date Posted: 3 September 2022
  • Recruiter: Amtrak
  • Location: Washington, Washington DC
  • Salary: On Application